MEET THE TEAM.

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Co-Founder

 John started his career as a merchant banker, bond and derivatives trader who had a passion for farming. With the deregulation of the South African fruit market at the start of the new millennium, he spotted an opportunity to turn his part-time hobby into full-time work. 

Apart from his successful farming operation, he also developed a citrus production, logistics and marketing group, working with local communities in the land restitution and reform space. From the beginning when Chris approached him with the idea of plant-based nutrition, he recognised the potential and future of the concept.

Food Scientist & Co-Founder

Chris is a Food Scientist with years of research and development experience in product development, especially hydro-colloids and meat proteins.

He has always believed that the current meat industry model is unsustainable for providing a growing world population with protein. He is passionate about using his experience in food product development to create delicious plant-based food products that are the perfect alternatives to meat.