Co-Founder
John started his career as a merchant banker, bond and derivatives trader who had a passion for farming. With the deregulation of the South African fruit market at the start of the new millennium, he spotted an opportunity to turn his part-time hobby into full-time work.
Apart from his successful farming operation, he also deve
Co-Founder
John started his career as a merchant banker, bond and derivatives trader who had a passion for farming. With the deregulation of the South African fruit market at the start of the new millennium, he spotted an opportunity to turn his part-time hobby into full-time work.
Apart from his successful farming operation, he also developed a citrus production, logistics and marketing group, working with local communities in the land restitution and reform space. From the beginning when Chris approached him with the idea of plant-based nutrition, he recognised the potential and future of the concept.
Food Scientist & Co-Founder
Chris is a Food Scientist with years of research and development experience in product development, especially hydro-colloids and meat proteins.
He has always believed that the current meat industry model is unsustainable for providing a growing world population with protein. He is passionate about using his expe
Food Scientist & Co-Founder
Chris is a Food Scientist with years of research and development experience in product development, especially hydro-colloids and meat proteins.
He has always believed that the current meat industry model is unsustainable for providing a growing world population with protein. He is passionate about using his experience in food product development to create delicious plant-based food products that are the perfect alternatives to meat.
On The Green Side
Copyright © 2024 On The Green Side - All Rights Reserved.
You know us for being incredibly tasty but misunderstood. We're here to make sure you have fun! Can we join you on your journey through this delicious plant-based universe?