About
OUR STORY
Founders Story
Founded in 2018, Western Cape, South Africa, when a pioneering food scientist and an unconventional farmer met over a bottle of wine. By combining their capabilities, they gave wings to an idea that became a dream with a plan.
Team
Founders: John Boyes, Chris Du Preez.
Directors: John Boyes, Chris Du Preez, Gunnar Sigge, Amrish Narrandes.
Management: Faf vd Merwe
Operations: Chris Beukes, Hardus Du Bruyn. Administrative: Elicia Koch, Anthea vd Heever
PHILOSOPHY
Vision & Mission
Our vision is to feed a growing global population through a more robust global food system, where plant-based proteins are affordable and accessible to all, better for public and planet health.
Our mission is to unite people for a better world by offering the best plant-based protein alternatives, inspired by chicken.
REDEFINING PLANT-BASED:
Taste, Texture, Value
Crafting the next generation of meat alternatives with unmatched flavor, superior texture, and sustainable innovation.
Addressing the challenges, exceeding expectations.
Timeline of achievements
2018 ON THE GREEN SIDE IS FOUNDED
2018 - 2019 RESEARCH & DEVELOPMENT
2020 PRODUCT TO SOUTH AFRICAN MARKET
2021 LISTING IN MAJOR RETAILERS
2022 QSR LISTINGS IN SOUTH AFRICA
2023 FUND RAISING PROCESS STARTED & INTERNATIONAL MARKETING
2024 SERIES A FUNDING ROUND / FACTORY UPGRADE / NEW PRODUCT LAUNCH / INTERNATIONAL SALES
FOOD MANUFACTURER, WHOLESALER, DISTRIBUTOR, Consumer? Retailer? Restaurateur? Chef?
Whoever you are, we’d love to hear from you!
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